In order to keep up with the rapidly growing yoga market, Gaiam looked to grow their brand by bringing the practice into the mainstream with a mission to provide “yoga for everyone.” Evidenced in increased revenue, the new Gaiam platform is accessible and approachable to a broader audience—encompassing experienced yogis and the yoga curious. The new brand is more energetic, relatable, and gender neutral. It’s not about enlightening, it’s about empowering.