Hydro Flask

Creative Director, Lead Designer,
Mint Design:
Brand development
Logo design
Brand guidelines
Packaging design

Hydro Flask is a global leader in high-performance, insulated stainless steel water bottles. In preparation for launching a global expansion, I led a team of designers and strategists to evolve the brand with the aim to capture a broader audience.

The new look is elevated, technical, and fits comfortably within a range of retail categories: outdoor, active lifestyle, and beverage. The rebrand helped to elevate the company from a niche product to a ubiquitous and beloved brand, helping to earn the company $70 million in growth the following year.

Hydro Flask water bottles lined up in a variety of bright colors. Hydro Flask insulated stainless steel water bottles displayed with updated logo, typography, and brand colors showing brand identity design by Bryan Danknich.
Hydro Flask water bottles, cup, and thermos lined up to show different products in various colors.
Hydro Flask packaging with printed icons that say underneath "BPA free," "Lifetime warranty," and "5% back" for charitable donations.
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Someone pouring a drink from a Hydro Flask growler into a Hydro Flask cup while playing a game with friends on a table at their campsite.
Hydro Flask icons for camping, water, biking, and being outdoors in nature.
Hydro Flask white t-shirt with a blue bottle in the center that shows a campsite in the forest and mountains.
Friends drinking from Hydro Flask water bottles, cups and a growler while playing a game on a table at their campsite.
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