Scuttlebutt Brewing counts among veteran microbrewers in the Pacific Northwest and boasts a devout customer base throughout the region. However, with the recent craft beer explosion, the battle for new customers in urban markets has become extraordinarily competitive. In response, Scuttlebutt looked to evolve the brand to better attract an emerging craft beer audience without alienating their core customer.
Branding
Creative Direction
Packaging Design
Illustration
